When Some Investors Look at Stocks They See Dollars, Not Shares

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A new way of stock-market wagering is taking hold among younger investors who prefer to think about how much they can spend instead of how many shares they can afford

Purchasing a piece of Apple or Tesla once meant calculating how many shares you could afford to buy. That no longer matters. Now you can pay whatever you’re willing to spend, even if that amounts to pocket change.

Thinking primarily about dollars instead of shares represents a dramatic shift in the world of personal finance, posing new opportunities and risks for investors. The practice is gaining momentum thanks to the widespread adoption of fractional trading—which allows investors to purchase slivers of traditional shares—as well as an industry push to reduce online trading fees to zero.

These twin developments made it easier and more cost effective for new investors to wager as little as $1 on stocks. The volatility of the coronavirus pandemic then turbocharged these bets as market leaders like Apple Inc. and Tesla Inc. soared into the hundreds or thousands of dollars. The S&P 500, meanwhile, is up 73% since its intraday low point in March 2020.

The lineup of wealth managers catering to dollar-focused investors is spreading from upstart online brokerages that rely on flashy apps to industry stalwarts that have longstanding bricks-and-mortar offices around the U.S. One of those giants, Fidelity Investments, launched a service early in 2020 called Stocks by the Slice allowing investors to purchase fractional shares for the first time.

In the future “retail investors will be thinking 100% in dollars, not in shares,” said Scott Ignall, head of Fidelity’s retail brokerage business. “Clients no longer need to use a calculator to figure out how many shares of stock they want to buy.”

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juliaccarpenter While we of the Warren Buffet clan think of dividends yields, growth, and reinvestment opportunities.

juliaccarpenter When U.S. conservatives blamed China for the global COVID-19 pandemic, Beijing, Democratic Party, MSM went on the offensive, unleashing a massive disinformation campaign to shift blame to America & Trump, labeling anything not inline with CCP as conspiracy theory discrediting it.

juliaccarpenter Do you believe all investors awe well-versed in the differences between common stock and preferred stock? What about small business ownership? That's something.

Can someone tell me if “seeing dollars” is really just a millennial/gen z thing? 🤔

Thats why partial shares was always a good idea. But many brokers were troglodytes until M1 and Robinhood took over.

Thats the reason we get in with stocks for money!

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