Forbes EQ BrandVoice: How To Choose The Best Shipment Tracking Software For Your Business

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In ecommerce, the shipping of goods is as much about software and notifications as it is about trucks and cargo planes.

Most eCommerce business owners will never see a shipping container. They will, however, see web-based package tracking software. Their customers expect to see it too.Shipment tracking software is becoming increasingly important.

To understand the scope of the choice in front of entrepreneurs, consider that package tracking solutions have many jobs to perform.Logistics software is more comprehensive and tells you where a package is at all times, when it is scheduled to depart, and where and when it is scheduled to arrive. Carriers are increasingly making use of live tracking devices like disposable GPS stickers in order to track packages across their delivery lifetime.

Malomo puts a particular emphasis on “Last Mile” Tracking. Customers check package tracking status on their order more than three times before each delivery. This is a priceless opportunity for marketing and loyalty-building through attention and user engagement. Why send customers to UPS tracking, USPS tracking, USPS international tracking or FedEx for that experience?

 

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