My Pillow guy Mike Lindell: The inside story, in Trump's final days - Business Insider

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The My Pillow guy is a former crack addict and bankrupted gambler who made – and might soon lose – millions thanks to a religious devotion to Trump

My Pillow's business is driven by Lindell's instincts. It is hard to say where these instincts will take the company next, especially as Lindell increasingly prioritizes Trumpian politics over running his business.

The CEO says in his 2019 book "What Are the Odds? From Crack to CEO" that he funded the early days of the business by counting cards as a professional gambler. According to the book, his life was such a mess that his drug dealers staged an intervention. Lindell dominates My Pillow branding: Images of the smiling CEO cuddling his beloved cushion are plastered on the company's boxes, websites, advertisements. The source who worked with My Pillow until 2019 said it was not uncommon to enter the conference room the CEO uses as an office and see thousands of Lindell books and bobbleheads waiting to be signed. The source, whose identity is known to Insider, requested anonymity in order to speak frankly without fear of retribution.

"They see the attacks come in, and they know that it's unwarranted," Lindell said. "It's like, okay, put it in the prank call file, put it into prank call file, put it in the hate file, put it in the hate file. But, 95% of all the calls that come to My Pillow are: 'Mike, stick to what you're doing, we're behind you.'"Branding is crucial to Lindell. So, back in 2018, he was determined to get himself a blue checkmark.

According to the source, the blue checkmark mania was just one example of Lindell's obsession with his personal image. He does not have a desk or a computer, opting to do all of his work from his phone. He operates out of two conference rooms when he is in My Pillow's Chaska, Minnesota headquarters. If someone wants to talk to him, they simply show up at the conference room, even if it means interrupting another meeting. According to Lindell, 500 of his employees have his direct number, so they can call him immediately any time there is a problem with the business.

 

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Crack addict vs. defamation lawsuit from Dominion Voting Systems. I think the crackhead loses.

cancelmypillow

It’s official. Business insider has been taken over by grade schoolers. Have you ever used a my pillow? No, because you sleep on the same thing that’s in your head. Rocks.

Trump was president and is a businessman bankrupt by incompetence, but he starts a new career as a leader of U.S. internal terrorists, who can exterminate millions of white Americans, blacks and poor immigrants, with the help of his fanatical followers.

techinsider Trump is just another addiction for the pillow guy

I couldn’t care less

RIP journalism.

So it’s ok to use “former crack addict” as a way to berate the man? That’s not ok. Leave that part out, people suffer from addiction and don’t appreciate the use of words like “crack addict” as a negative connotation.

Generally, an addict looks for a replacement for their addiction. Trump was perfect for it.

techinsider He won’t lose, he’ll probably make more money being the prime supplier of bedding to all bankrupt crackheads sleeping on the floor! 😂

Nominate this for the worst headline, possibly ever. I'm not even sure where to begin.

Racist media? Every one have some bad time, no one’s past defines the future. Extremely left and sick media.

Good lord Business Insider

Everyone is in title to believe whatever they choose and name me one person who doesn’t have skeletons in their closet. I’ll wait....

Read that quick and thought it was about Hunter Biden

So in other words he turned his life around and now we need to cancel him for having a different political opinion

America loves a success story unless it’s against the narrative they prefer.

This headline is NUTS lmaoooo

🤷‍♀️ETTD

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