Business Reporter BrandVoice: Mimicking Consumer Behaviour Is Key To Effectively And Successfully Tackling Ad Fraud

Ad fraud will cost businesses $35 billion this year alone, with an additional $5 billion in indirect social and economic costs, according to a recent report by digital media cyber-security specialists CHEQ. In fact, digital ad fraud is forecast to overtake today’s $27 billion in credit card fraud as criminals’ go-to medium. This is no surprise given the online population’s rapid growth as a result of Covid-19 restrictions.

The key to fighting ad fraud is to use technology that emulates a real user. This way, those involved in fraudulent activity will not know they are being watched. With data collection networks based onaddresses, one can simulate the presence of legitimate users. To date, this has been proven to be the only effective way to fight fraudsters.

Brands may be able to do this themselves, but they carry the risk of being identified by fraudsters who will quickly cover their own tracks. Fraudsters can spot when brands using non-consumer IP addresses are watching them. When they know they are being monitored, these fraudsters will quickly respond by showing your business false information so they can continue their malicious activities.

BiznessReporter MY THE 'JOEKER' IS BUSY. DON'T FORGET HE JUST PASSED A RULE THAT DIRTY OLD MEN ARE NOW ALLOWED IN THE LITTLE GIRLS ROOM...WHEN THEY GO TO PEE....THAT SHOULD DO WONDERS FOR OUR LITTLE GIRLS! WONDER HOW THAT WILL BENEFIT THE AMERICAN PEOPLE JUST WONDERING?

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