The Benefits of Creating A Sustainable Food Forest
The company encourages farmers to plant other crops alongside moringa, including baobabs, cacao, chia, and hibiscus. These other superfood crops are paired with moringa in Kuli Kuli products. The mix of crops is better for the environment and better for farmers' businesses because they now have multiple crops that they're selling and are not wholly dependent on moringa.
Like other companies, the Kuli Kuli team learned to be more tolerant and flexible. This will probably carry over to the post-pandemic world. Everyone learned to tolerate disruptions to calls and Zoom meetings, like babies crying, dogs barking, and partners and children randomly popping in. "We're now starting to move away from selling just supplements and getting into the snack category," said Curtis. The company interviewed some of its top customers and asked them when they use moringa. Customers told them that, in the morning, they start out super healthy, putting moringa in their smoothies or oatmeal. However, by the end of the day, they're exhausted—especially those who are working moms, juggling kids at home—and they start eating junk food.
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