Golde's Trinity Mouzon Wofford Is Reclaiming the Wellness Industry for Women of Color

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'I wanted to create a brand that was not just, 'Okay, wellness for Black women,' but, like, wellness for everyone. And really kind of taking down those barriers that have been in the category for so, so long,' trinitymouzon of hellogolde tells BAZAAR.

ByIf the last year of living in quarantine has taught us anything, it's that self-care is nonnegotiable. And if there is anything that experiencing a racial reckoning has shown us, it's that actively supporting minority-owned businesses is more crucial than ever before.

And then, as I was wrapping up my college career, I found out from my mom that she actually had to stop seeing that doctor because she just couldn't afford it anymore, which really forced me to pause and just think on what I wanted to do in wellness and how accessibility played into that. So that was really, I think, the pieces that came together to get me really excited about wellness and self-care, and also layering in this piece of inclusivity and accessibility.

A whole other fascinating layer to the wellness conversation, which is that so many of these superfoods or rituals are coming from really ancient practices of people of color and Indigenous folks. I find that as a person of color, I think I have a little bit more of an ability to empathize and understand the importance of telling those cultural stories.

correctly. I also think about the lessons that I've learned building and growing a team, and making sure that we're really nurturing those folks and building their careers. And so, the morning is often when I will take a walk around the block. I'll just read for 25 minutes, and not a business book. Just something like fiction or something about plants, whatever. And I would say the other thing that I think the most strict on with myself is I really don't look at my phone after dinner. So once the workday is over, which is typically like around six o'clock, I am making dinner with my partner.

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