: I've had more issues in the U.S. with getting our product in the stores and calling buyers than I have had issues in Italy. This happened regularly. It got to the point where I wanted to give up on wholesale. It's one of the reasons that we went direct to consumer. We started posting more and more on social media and focusing on in-person events. Sales online started to pick up. This shift in energy felt good. We respond to our customers and our trees. That's who runs EXAU.
: In the south, we have so much oil. Calabria and Puglia account for 63 to 67 percent of Italy's production of olive oil, so it's a lot.: And when you combine that with the rest of the southern regions, the south of Italy is responsible for about 82 percent of all of Italy’s olive oil production. So, in light of this fact, you would think southern olive oils would be given more prestige—but they’re not. Because they’re from the south. That is my perception.
If Tuscany produces relatively little olive oil on its own, how is the region keeping up with global demand?: For me, it's logical to believe that they bulk up with product from other regions in Italy, because it's impossible that this olive oil that accounts for only 2 percent in Italy can have a shelf in the world.: Northern companies need a lot of oil to keep up with their demand—and want to make a profit margin.
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