Wool industry says consumers can have trust in its brand and accountability, but some animal welfare groups don’t agree

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The wool industry launches a campaign to convince consumers that wool is a sustainable product, and the industry is accountable.

The wool industry has launched a campaign to convince consumers that wool is a sustainable product, and the industry is accountable.Animal welfare groups say not enough is being doneThe industry has been under scrutiny from animal welfare groups over some animal husbandry practices, and there is a growing trend by consumers to know more about where products came from and the sustainability of the industries such as wool."I will not be lectured on sustainability by people who live in cities.

"They chopped all the trees down to build their houses, get all the sand and gravel to make their cement out in regional Australia and then lecture us on sustainability.""I barely use any sprays. I've got sheep who graze the land, and it regenerates. I've got an incredible range of biodiversity. The Trust in Australian Wool document, translated for Chinese and Indian readers, details all the elements of the industry's accountability systems.

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It's a smelly industry now on what I hear, shit working conditions, non union workers.

WatchDominion

Mulesing is cruelty but giving kids cross sex hormones is healthcare. City based morality.

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