BTS’s K-Pop Label HYBE to Buy Company Behind Justin Bieber for About $1 Billion

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South Korea’s HYBE, the media company that manages K-pop’s BTS, will pay about $1 billion to acquire Ithaca Holdings, the music-management company led by producer Scooter Braun which is behind artists such as Justin Bieber, Ariana Grande and Demi Lovato

The media company that manages K-pop’s BTS will pay about $1 billion to acquire the U.S. media group behind artists such as Justin Bieber, Ariana Grande and Demi Lovato.

The acquisition would unite South Korea’s HYBE with Ithaca Holdings, the music-management company led by producer Scooter Braun. The deal will see HYBE taking full ownership of Ithaca, including a significant minority stake that had been controlled by the U.S. private-equity firm Carlyle Group . Mr. Braun’s role in boosting the career of Mr. Bieber, whom Mr. Braun initially scouted on YouTube, has been one of the producer’s

. His company, which manages artists and publishes their music, has also grown to include Big Machine Label Group, a division focused on country music.HYBE, which was formerly known as Big Hit Entertainment, has built BTS, a group of seven young male singers, into a global fan favorite. In a statement, the company said Ithaca’s emphasis on artist branding made it an appealing acquisition target.

 

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All the trash under one roof

Hybe can't really be described as a Kpop company its much more and much bigger than that now. The article is narrow

Bvela94 BTS - STANDS FOR BAD TEENAGE SHIT! LMAO

1 what dollars😳 damn thats a lot of money

Hahaha I've been on the other side of the world too long $1B sounds too small.

Scooter manages ariana and jb, they aren't under ithaca Holdings right? so why is everyone saying that ariana and Justin will be now under hybe after this ?

HYBE gonna be buying the entire music industry 30 years later

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