LG Electronics becomes first major smartphone brand to withdraw from market

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LG was the No. 3 brand in North America, leaving a 10 per cent share of the market to be gobbled up by Apple and Samsung

This translation has been automatically generated and has not been verified for accuracy.South Korea’s LG Electronics Inc said on Monday it will wind down its loss-making mobile division – a move that is set to make it the first major smartphone brand to completely withdraw from the market.

But later, its flagship models suffered from both software and hardware mishaps which combined with slower software updates saw the brand steadily slip in favour. Analysts have also criticized the company for lack of expertise in marketing compared to Chinese rivals. “In South America, Samsung and Chinese companies such as Oppo, Vivo and Xiaomi are expected to benefit in the low to mid-end segment,” said Park Sung-soon, an analyst at Cape Investment & Securities.

 

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So Blackberry and Microsoft weren’t major brands?

globebusiness Second, HTC.

现在谁还用LG😂

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