Amazon Surpasses 10% of U.S. Digital Ad Market Share

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Brands trying to reach homebound shoppers boosted Amazon’s U.S. digital ad revenue and market share in 2020, heating up competition with Google and Facebook

a sign brands are increasingly turning to the e-commerce giant to help them reach an expanding base of online shoppers.The company’s U.S. digital ad share is still small relative to Google and Facebook’s, which accounted for 28.9% and 25.2% of the business, respectively, in 2020, according to the report.

Even though the uptick is bolstered by a drastic shift to digital shopping habits during the pandemic, it will likely stick, said Nicole Perrin, a principal analyst at eMarketer.

 

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