‘Broadcast industry needs complete overhaul’

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For the nation’s broadcast industry to be globally competitive, one of the first female broadcasters in the country, Chief Julie Coker

Speaking at the launch of her book, titled, ‘Nigeria Ereyon, Life in The Limelight,’ which held at NTA Victoria Island Lagos, she expressed concern over poor standards in today’s broadcasting space.According to her, “broadcasters, indeed, broadcasting industry needs an entire overhaul throughout the country, with more emphasis on training and retraining.

In her keynote speech, Chairman/CEO of Nigerian in Diaspora Commission, Abike Dabiri-Erewa, noted that a lot of things have fallen in “Nigeria including our noble broadcasting profession. The challenge is how do we make the professor better; how do the younger ones acquire those skills and training? It’s a challenge that we must see what we can do about. It’s not about speaking British or American English. Aunt Julie spoke beautiful and correct English.

Alabi, who also wrote the book’s foreword, said Julie Coker’s story is comparable to that of her late American friend, Muhammad Ali, the greatest boxer in history.

He identified remuneration, equipment, and working environment as key issues. According to him, “the owners of government-owned stations at national and sub-national levels must work hard to ensure that they are able to compete with the private stations in terms of being able to attract and retain competent professionals.”

 

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Start with channelstv ur NGRPresident puppet always doing ur bidding, USELESS unprofessional journalism

Nigeria also needs COMPLETE overhaul...

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