Media Sector Investment in Sports Betting Heats Up as Legalization Approaches Three-Year Mark

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New VIP+ Analysis: Almost three years after the overturning of PASPA, media companies remain hungry to capitalize on legal sports betting.

of the illicit gambling market. Likely bolstering this interest is the fact that the pandemic didn’t appear to completely derail the growth of legalized sports betting.

This momentum seems to recently have manifested itself by way of media company-sports betting entity partnerships: in deal that allows certain Dish viewers to begin wagers from their TV screens. with FanDuel to create and distribute sports betting content across social platforms. DraftKingsthat will bring the gaming platform’s content to the radio giant’s broadcast stations.

 

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