Onyeka said he is a man of many interests – a frontend developer with experience as a social media manager and has engaged car dealerships.
He started with a different model – sourcing car parts from his own vendors and having those parts supplied to buyers located close to them. But matching both ends proved difficult. So he pivoted to running an open market. “I used that money to buy a WordPress theme for $50,” he explained. “I also bought the Carmartng.com domain name for ₦4,000, because it was cheaper than a .ng domain.
That dealer was Carmart’s first paying user. After the call, Onyeka decided to revise his business model. He moved the site to a new platform and launched it again. This gave Carmart Nigeria the edge needed to operate as a competitive, revenue-generating player in the online motor vehicle trading niche.