Exclusive: Peloton Cofounder Launches Software Company To Shake-Up A New Industry

Peloton cofounder, Graham Stanton, is shifting his focus from fitness nuts to financial wonks.

Stanton and Thomas designed Avise to fill the gap in the middle. They’re want to give startups the same tools used by S&P 500 companies, but without the high cost and high maintenance. With dynamic design, cloud computing, a collaborative interface, and live data, Avise can serve as a robust accounting ledger and deliver real-time analytics on the financial health of a business.

To help build a consumer friendly, design-based product, Stanton and Thomas recruited Peloton’s original UX creator, Eric Hwang . Stanton had scored a multi-million windfall after Peloton’s 2019 IPO and was looking to start a new company. “I guess I must be addicted to the struggle.” He and Thomas had talked about a launching a software startup for years, and on a drive through the Icelandic wilderness, Stanton convinced Thomas, then accounting director at Boston’s Alnylam Pharmaceuticals, to launch Avise with him.

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