Going Beneath The Surface: How Visionary Jane Wurwand’s FOUND/LA Is Ensuring Small Business Owners Are Found And Seen

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Jane Wurwand built Dermalogica into a global beauty empire and became a leading authority in professional skin therapy. Today, she is taking her dedication to education and community to local business owners in need of resources and funding.

, bringing entrepreneurs together to learn from each other. During COVID-19, their event programming shifted to helping small businesses survive the shutdowns. They recently wrapped a grant program for companies that were negatively impacted by the pandemic. After receiving over 4,500 applications, the need for emergency aid was clear. FOUND/LA rose to the occasion by awarding $1M in grants between $5,000 and $25,000 to 66 eligible businesses.

“She's a star,” Jane says. “Her story stands out to me because I watched it grow from a conversation with a new business owner who just raised her head up above the radar to a company that is employing local people and is a source of health and wellness to an underserved community.”Beyond Los Angeles, Jane keeps a close watch on issues affecting small businesses in the United Kingdom, where she is originally from.

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