In the Customer Experience report, we look at the many ways companies and consumers interact and how companies might make those experiences better for consumers. Previous coverage and new stories running this week can be foundBack in the early 2000s, Lego Group was in trouble. Videogames were ascendant, making the Danish toymaker’s trademark plastic interlocking bricks seem passe.
And so it was that an 11-year-old boy in Germany mentioned to a team of Lego researchers that the worn-down and pocked soles on his sneakers were evidence of his prowess on a skateboard. “They are my trophy,” the boy said.
Cc martinconur saludos
Listen to people, definitely. Focus group, errr no.
good luck
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