The Big Business of Being Brittany Broski

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One of TikTok\u2019s biggest comedy stars reflects on being a new kind of famous.

at BOA Steakhouse, she's definitely been moving and shaking in her own way."What I've gotten the most out of so far from living here is just the sheer amount of connections," she tells me over the phone"A lot of my favorite YouTubers, I'm now friends with, we're going to each other's houses. It's nice having people that do what you do all in a central location — it's validating.

Broski settles on a descriptor that's a little more apt, cutting to the chase of her appeal."More like an online personality is what I would describe myself as, because I am what I do and the videos I make." Broski's everywoman persona extends beyond occasionally going makeup-free. When vlogging, she'll go off on pretty much any topic that comes to mind, creating a sense of intimacy that isn't as false as it seems: she reads all of her DMs and happily responds to comments, even the kind-of-rude ones.

Jacket: Vintage , Pants: BCALLA , Hat: Gladys Tamez, Necklace: Kenneth Jay Lane, Ring: Misahara, Shoes: Just Fab "It has been attempted in the past," she notes."YouTubers try to be movie stars, Viners try to be singers. A lot of the time it crashes and burns and that's the end of their career, because they tried to dip their toes in something that they were not prepared for or talented in — they didn't have the support moving into that medium."

 

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never heard of em

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