Heng Hiap Industries, a testament of MATRADE’s support for Malaysian mid-tier companies in sustainability

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MATRADE has been instrumental in grooming mid-tier companies from various industries to become global champions. Brought to you by matrade

Leveraging on sustainability as pre-requisite to enhance the competitiveness, MATRADE has identified relevant companies with potential products and technologies that can be promoted further in the international marketplace.

According to HHI founder and chief executive officer Seah Kian Hoe, MATRADE has been consistently offering different marketing programmes and exhibition opportunities abroad, through which the company reached out to more customers from different countries and various industrial players.“We couldn’t be prouder to be an exhibitor overseas together with MATRADE.

Seah added: “MATRADE has been able to connect to a wide variety of informal communities, including tailgate sorter, faith-based charity group, Tzu Chi, material pickers, building cleaner, and mobile collectors.

HHI’s growth initiatives support three key sustainability goals: promoting circularity, reducing greenhouse gas emissions and preventing waste leakages into the environment. “The journey of the recyclable waste will be shared with the consumers to highlight the impact created by their contribution. He highlighted that the Mid-Tier Companies Development Programme by MATRADE helped the company to strengthen its core business function. For the record, HHI was the participant in Wave 5, MTCDP in 2017.

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