A man holds his smartphone which displays the Google home page in Bordeaux, France. Picture: REUTERS/REGIS DUVIGNAU
An EU probe would focus on Google’s position in regard to advertisers, publishers, intermediaries and rivals, one of the people said, indicating deeper scrutiny than the French antitrust agency’s case concluded last week. Both units are under fire. The US justice department, joined by states, sued Google in 2020 for abusing its dominance in search ads. A group of states led by Texas in a later lawsuit focused on anticompetitive behaviour on the network side of the house.
They say Google takes advantage of the dependence buyers, sellers and intermediaries have on it to extract high fees from all sides and block rivals from fairly competing with it.
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