The beauty industry is trying to make vulva beauty a thing, but do we really need targeted products for our bits?

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From washes to serums, welcome to the world of V-beauty.

, Dr Zahra Ameen says: “I would not recommend anyone spend their money on any such product. Through implementation of evidence from the National Institute of Healthy and Care Excellence and the Royal College of Obstetricians and Gynaecologists , I have never medically advised any woman to use specific washes, serums or deodorants on their vulva/vaginal area.

So how exactly does this relate to V-beauty products? Well in short, gynaecologists argue that any product used on our vulvas can totally throw off the vagina’s natural balance. Experts advise using nothing besides water on the area. Dr Ameen explains: “There are no benefits to using vaginal washes, creams, ointments or moisturisers and their use is not evidence-based.

Is your vagina stressed? The signs it could be - from dryness to pain during sex, and how to remedy itIs your vagina stressed? The signs it could be - from dryness to pain during sex, and how to remedy itWith that being said, it’s still hard to ignore the desire for something more hard-working than plain ol’ water in our washing routines.

V-beauty products is... not really. However, with that being said, if you feel as though you would like to try something for added freshness, be sure to shop smart. Look for unfragranced products that promise to protect your natural pH if you want to avoid upset. Do you have a dehydrated vagina? The subtle signs you do - and how it's affecting your life without you even realisingDo you have a dehydrated vagina? The subtle signs you do - and how it's affecting your life without you even realising

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