How Brisbane schoolboy became CEO of $50 billion US company

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Greg Creed watched as his adopted country was hit hard by COVID-19. Now, his home country has caught his attention as Australia struggles to vaccinate its population

In the US, Greg Creed watched as his adopted country drowned in the COVID-19 pandemic in a fashion that left the world reeling.

Having formerly led $50 billion global business Yum! Brands – the parent company of KFC, Taco Bell and Pizza Hut – Creed saw businesses across the globe crumble. “However, I think they’re handling it really well now because they’ve got such a large percentage of the population now vaccinated. Speaking from one of his homes in Orange County, California, Creed says the COVID-19 pandemic has accelerated much of the industry, including business models and strategies around food delivery and mobile ordering.“That’s accelerated probably by years because COVID forced it to be the only way you could transact,” he says.

Creed, who spearheaded the “Think Outside the Bun” campaign, was also at the helm of rebranding Taco Bell as chief marketing officer when the company recorded five consecutive years of profit growth. Creed saw a pathway to the top. But it was rubbing shoulders with the highbrow associates of his father, who worked at Nestle, while at Carindale’s Pacific Golf Club that changed his career path.

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Was only ever about marketing a vaccine covering up ways to treat

Through rorting the less fortunate of course

Why the fear mongering. Australia hasn’t had a Covid death all year, 70% of our most vulnerable are vaccinated and we are now vaccinating 4% of the population each week with an expected ramp up. Stop comparing us with the US. They had 263 Covid deaths today

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