Cannes: France Leads European Box Office Revival, Raising Hopes for Business Rebound

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France just had its best weekend returns since the start of the pandemic, with 3.5 million tickets sold

“What’s surprised, even shocked me, was the diversity of the films that did well,” says Marti. “All the audience has come back: older, younger, every demographic.”

“There are landmines everywhere, its become extremely complicated,” says Jeffery Greenstein, president of Millennium Films, whose action comedyis rolling out worldwide. “For any one film, every distributor in every territory has their own strategy for when and how to bring the movie out.” Much of the rest of Asia is shut down, including India, Malaysia, and Taiwan, where all cinemas are shut; Thailand, where a significant portion remain closed amid stubbornly high COVID-19 case counts and a slow vaccination rollout; Vietnam and Indonesia, where all cinemas on Java, home to Jakarta and other major populations centers, are currently closed.

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