People are becoming increasingly health conscious and more aware of what they’re eating, but still want to be able to treat themselves. Williams saw that there wasn’t much choice in terms of healthier snack options, especially sweets, and the idea for Yumy Bear was born. “I set my sights set on making something that was not only healthy, not only plant based, but also filled the category of being more affordable so it made it more accessible for everyone,” explained Williams.
What Williams discovered during her research was that there wasn’t a candy product that checked both healthy and vegan boxes. Some products were low sugar but not plant-based, while others were vegan or plant-based but high sugar. Yumy Bear’s differentiating factor is that it’s both vegan and low sugar. This, along with its affordable price point is what helps it stand out on the market.Building a great team can accelerate your path to success, especially in the early days of a company.
A team also becomes a support system of people you can rely on to get through challenging times. Williams credits the great synergy and camaraderie of her team as one of the reasons for their rapid success. “There’s a multitude of roadblocks and challenges that you're going to face on a day to day basis,” Williams explained. “Without the team and the power behind us, it would have been a lot more difficult.
I’ll leave you with one last piece of advice from Williams to help you get started - take small steps everyday towards what you want. Have a goal to work towards and know that each step you take, no matter how big or small, puts you a little bit closer to making that goal a reality.
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Source: Forbes - 🏆 394. / 53 Read more »
Source: Forbes - 🏆 394. / 53 Read more »