Custom design and home try-on: How 1 woman is changing the jewelry industry

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Madeline Fraser created her first company while still in college. Now a three-time entrepreneuer, the Gemist founder is sharing her best business tips.

: I never set out thinking that I was going to create and grow startups; it just kind of happened. I'm a very creative person and a really curious person. When I graduated from high school, I took a gap year and lived in India, where I started an art program. It showed me that I could create something out of nothing, build something from the ground up.

I've never thought of it that way, but you're right. I've always built something from scratch and then I'm the one who's actually paid myself. I've given myself a salary from day one. You just gave me chills thinking about that. I was getting engaged and I really wanted a ring that was unique to me. I wanted something that no one else had. Because I'm a tech person, I thought,"Well, I'll just go online, I'll design a ring, I'll try it on and then I'll have it — so easy." And it wasn't. It was the opposite. I was really, really surprised that there were no beautiful tech platforms around jewelry. This was 2018, 2019.

 

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