Thirsti this week added the Bulls to its growing rugby portfolio, which already includes the Sharks, and the firm is set to make another “big announcement” in the rugby space this week.
Given how the Covid-19 pandemic has severely affected the global economy and financial markets, Thirsti pointed out that it was cautious when making commitments and is very aware of who it partners with.However, the company could not say whether its deals were cash sponsorships or value in kind, citing the confidential nature of contracts.
Shortly after the announcement of the deal with the Bulls this week, Thirsti managing director Rob Hoatson told City Press: “We want partners with similar values; people who are hungry and adaptable and want to win as much as we do. “We felt an immediate connection with the Bulls – we both enjoy what we do and try to do everything to the best of our ability, but we have fun doing it. They are a team that is followed not just in South Africa, but worldwide. They certainly know how to make sure that sponsors are taken care of, and that means a lot to us.
“When we started out, it was always our objective to get into sport because proper hydration is crucial for performance. We know that we have an extraordinary product, and that its qualities and benefits will be appreciated by athletes and sports teams who are looking to achieve their best. We want to partner with the view to add value. A lot of people don’t really think of the value of water when you are training, playing a game or travelling,” said Hoatson.
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