Todd Sampson explores ugly side of the beauty industry in Mirror Mirror

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Former advertising industry heavyweight Todd Sampson's documentary examines the growing crisis around body dissatisfaction

The effects of media and advertising on body image are well known, but for the past decade there’s been a new player that has rewritten the game: Instagram.

Over two episodes, he explores how it is used as a weapon against us “to manufacture discontent”. It’s not clear whether Sampson, who had a senior role in the very industry he now critically examines, is trying to atone for his past, but there are moments in the doco where even he seems genuinely shocked.The first episode opens with a male model at a photo shoot.

She’s spent more than $200,000 on cosmetic surgery, keeps a tanning bed in her apartment, and is going for the “fake, doll aesthetic”, which she says makes her feel empowered. Tara Jayne is not, though, convinced that she might have some form of body dysmorphia, something that pro-bodybuilder Chris, who Sampson meets in the second episode, readily admits he suffers from.

Sampson meets Fitspo bodybuilders who upload photos of themselves to “inspire others” but then readily admit their steroid use makes photos of them working out somewhat redundant; without the drugs, nobody could attain their physiques.

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