Bagels are big for Yom Kippur break-the-fast spreads, but the year-round bagel market is booming too

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For generations, Jewish families have enjoyed a weekend spread of bagels with cream cheese, smoked salmon and other accompaniments. It is also the same spread often associated with the breaking of the fast on Yom Kippur.

For generations, Jewish families have enjoyed a weekend spread of bagels with cream cheese, smoked salmon and other accompaniments. It is also the same spread often associated with the breaking of the fast on Yom Kippur, the Jewish High Holiday, also known as the Day of Atonement, that concludes this year on Thursday at sundown.

Indeed, there’s plenty of data that shows America is experiencing something of a bagel boom. Market researcher IRI says grocery sales of fresh bagels — think brands like Thomas’ and Sara Lee — climbed by 11% to $1.2 billion in the 12-month period ending in early August. “Look at tortillas,” Grzebinski said, adding that the Mexican wrap is now more popular than hot-dog buns and hamburger rolls.

“Last weekend, we made 25 dozen and they sold out in an hour-and-a-half,” said Gebhardt, who will soon open a brick-and-mortar location of Decent Bagel. A bagel and burrito combo Leading the way in this regard is the Einstein Bros. Bagels chain, which has 700-plus locations. Its menu is all about innovation, with bagel varieties that range from Asiago cheese to apple cinnamon. It also touts a number of bagel sandwiches — there’s a new bacon, queso and egg one — and has even featured a Bagelrito, as in a bagel-burrito hybrid.

“It’s neutral when you need neutral and it’s got a point of view when you need a point of view,” he said.

 

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