MANILA -- Filipino audiences online get their news mainly from social media, setting them apart from other markets where citizens come across news directly from news websites or apps, or from portals that aggregate news from various sources.
Prof. Rasmus Nielsen, director of the Reuters Institute for the Study of Journalism, presented the study as he spoke on "Business Barometer: The trends behind the trends" during the opening of the 72nd World News Media Congress. The topic tackled trends that may inform publishers' investment decisions as they weather pandemic and other challenges.
Worldwide, across ages and countries, a "large majority said they preferred to access online news via search or social media ." But for the under-35 people, social media represented 34 percent preference.
However, the same Pulse Asia survey, made Sept. 6 to 11, revealed 91 percent of the adult population said television was their main source of information. Meanwhile, publishers are generally optimistic about their businesses, with almost half of those asked in a study saying their companies are in advanced stages of digital transformation efforts.
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