The CMA is one part of a loosely crocheted doyley of governmental bodies whose job it is to sieve through this tsunami of bullsh*t. Primary responsibility falls to the Advertising Standards Authority, which is funded by and has its rules written by the industry it regulates and only has the power to ask a company to take an advert down . The advertising agencies that devise these increasingly sophisticated greenwash campaigns, however, are never penalised.
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