Telefilm launches initiative to measure diversity in Canadian film industry

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‘The industry has asked for this data, but we need 100 per cent of people to participate or else it’s not going to be accurate,’ says Telefilm CEO Christa Dickenson

Five years after pledging that defining and measuring diversity was its top priority, Telefilm is launching a new initiative that it hopes will provide an unprecedented window into who exactly is afforded the opportunity to make Canadian films., which will launch when Telefilm’s 2022 Production Program opens for applications Jan.

According to Telefilm, the replies will “assist in the evaluation, eligibility and decision-making processes for project applications, as well as enhancing Telefilm’s programs and industry initiatives.” The Crown corporation doesn’t expect to have enough information to paint a substantive picture of the country’s filmmaking community, though, until a year into the initiative.

Telefilm has requested diversity information in the past for its gender parity and Indigenous initiatives, and a less-detailed questionnaire was deployed in 2020 when the organization introduced what is now called its Development Stream for Black and People of Colour.

“The whole idea now is way more than, ‘Is it a woman? Is it an Indigenous producer or creative?’ It’s about intersectionality,” added Dickenson. “We need to get as granular as we can. We’re going to be able to say, X amount of Black women producers are coming into the production stream this year, for instance.”

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