Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations.The relationship with your customers doesn’t end after a purchase is made. In order to encourage upsells, cross-sells, repeat business and social proof, your business should be actively nurturing customer relationships through a tailored CRM strategy.
Being able to easily identify promising opportunities for your business to grow or bring in more revenueDrawing insights and data to make more accurate forecasts on future performance.” A CRM strategy is your game plan for how to improve the relationship between your customers and your sales, marketing and customer service teams.
Once you’ve defined your goals, take the time to determine whether or not you can realistically meet those goals with the resources you currently have. Do you have enough team members to make your strategy and goals a reality? Do you need stronger tools, like a CRM system, in order to help you? Set yourself up for success by ensuring you have what you need.