The agency spent around £23,000 coaching seven staff via a series of videos on how to make Facebook ads more efficient, as well as on a program to help grow the agency itself. While Pink Leopard owner Laura Hanlon said it's too early to estimate return on investment as staff are still going through its training, there have been "huge improvements."
Virtual coaching looks set to take off. San Francisco-based firm BetterUp believes that technology can be used to train people at scale and in September announced the acquisition of software firm Motive, which analyzes data from conversations to work out how employees are feeling. It also uses an algorithm to recommend what coaching an employee might need with its IdentifyAI product. The firm claims to be "," and is now valued at $4.7 billion after an October raise.
"I come from India, where traditionally there's been a distrust of anything to do with coaching [or] therapy … things are changing [but] that's sort of a cultural baggage that I've had," he told CNBC by video call.
Online virtual training by the so-called technology companies have produced the worst experiences. Why? The humans who wrote code for the programming aren’t teachers. Sorry humankind but reading and understanding the fundamentals are still number one