“We couldn’t be more pleased to be the first esports-dedicated operator to be granted the right to commence business in New Jersey," said Grant Johnson, the company's CEO."We are thrilled to be playing such an important role in this fast-growing market with the launch of our first esports wagering offering in the United States.”The market research company Newzoo projects esports will generate $1.6 billion in revenue globally by 2024, up from just over $1 billion last year.
Customers on the Esports Entertainment Group platform will be able to bet on other people playing games including Call of Duty, League of Legends and others. New Jersey regulators have given approval on a case-by-case basis for individual events or tournaments involving esports. This approval is the first for a company for an ongoing schedule of games that will not need to be individually approved.