, Canada’s billionaire Weston family, plus OMERS Ventures, Real Ventures, BDC Capital and BlackBerry Ltd. co-founder Mike Lazaridis.
Even as its benefits offering gained traction, the company wasn’t finished pivoting. Mr. Serbinis said his company figured that to reach the largest number of consumers “you inevitably find you can reach them through their pharmacy, their health care provider or hospital system, their insurance company or their employer.” When he spoke to a cross-section of those players, he found they all felt the online experience of accessing health care lagged other industries.
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