The Market Starts Speaking Out on a Tech Worker Union Effort at The New York Times

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Investors are cautioning The New York Times management about its relationship with a new tech worker union, a signal of market concern about worker rights.

' letters, Trillium sent a similar message to Luxottica, the owners of Oakley and Ray-Ban eyewear brands regarding worker organizing efforts at a Georgia plant.While it is not new for investors to express significant concerns and interest in human capital management broadly, he said the growing body of research that shows unions contribute to a more stable workforce is heightened in focus during a tight labor market.

As the SEC considers the human capital disclosure requirement, Kron says investor focus on labor relations as an issue is not going away and direct engagement with management over organizing will continue. "Unions play an institutional role in influencing decisions in capitalist systems as shareholders," said Patricia Campos-Medina, executive director for the Worker Institute at the Cornell University School of International Labor Relations, and who previously worked for multiple unions including the SEIU."That has always been a strength of the labor movement because they built institutional investments through pension funds and health care funds.

"Tech workers relied on that the 'mission discount," Culpepper said."People will be so proud to work here. Before this union fight, I don't know, I may have accepted 'bad' management because it is a good paper, because I believe in the mission," Culpepper added, but the way the paper's management has handled the union has left the software engineer's"blood boiling.

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