The sleep-tech industry is waking up

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Can you put a price on a good night’s sleep?

Tiny sensors are now more easily embedded into wearable gadgets to observe users overnight. Consumer-electronics giants such as Google, Samsung and Huawei offer sleep-related technology in their gadgets. Although Apple seems to be winding down Beddit, a Finnish maker of bed sensors it acquired in 2017 for an undisclosed amount, it has incorporated sleep functionalities into its new smart watches.

The combination of more sleeplessness and better technology has led to a boom in the sleep-assistance industry. Global Market Insights, a research firm, reckons that worldwide revenues from sales of such gizmos reached $12.5bn in 2020 and could be more than triple that in five years. Matteo Franceschetti, boss of Eight Sleep, thinks the addressable market for his company is “literally everyone in the world”. After all, everybody sleeps.

 

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'The sleep-tech industry is waking up.' Do you mean it has been snoozing on the job?

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