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Uncertainty in statistical analysis means null ..
Companies aren't spending money on adverts because of Brexit uncertainty, says ITV
Nigeria News News
Advertisers are cutting back on spending in the traditionally busy run-up to the holiday season because of ongoing uncertainty about the UK's future, ITV has said. Chief executive Dame Carolyn McCall blamed an “increasingly uncertain economic environment” for a “softening” in marketing spending on its channels. The broadcaster warned that spending would fall by an estimated 8 per cent in December, as customers rein in their spending on Christmas adverts.