Massmart-owned retailer Game is out to revamp its furniture business as part of its turnaround strategy – and has relaunched its homeware range that it says will offer customers a new and modern look. The retailer notes that its ‘Retail Reimagined’ programme aims to level up its homeware category and gain Game market share as a general merchandise retailer.
Certainly, it will help with the profitability model of Game [because] it’s about tweaking what they sell, and I think they certainly are stepping towards the right direction.” Abraham also commends Massmart’s move of shedding some Game stores given their profitability prospects, especially in an environment plagued by increasing consumer pressure.
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