Google has been quietly buying IP as it seeks to take the Pixel Buds to the top of the TWS market

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Google is snapping up audio-related intellectual property and personnel as it looks to take the Google Pixel Buds to the next level.

), Google has shelled out tens of millions of dollars over the last 15 months buying intellectual property, acquiring talent and purchasing technology related to the"audio hardware" category. The spending spree started in December 2020 when it purchased parts of Synaptics' audio hardware business. The transaction was never reported and filings made with regulatory agencies suggest that Google paid its one-time partner $35 million.

The search giant didn't stop there. Google bought the IP of RevX Technologies. No longer in business, the firm earned some plaudits from several big-name musicians for its portable device that"optimized" the in-ear monitors worn by musicians on stage. The list of those performers who wore the product includes ex-Guns N’ Roses drummer Matt Sorum, Taboo from the Black Eyed Peas, and jazz/rock drummer Cindy Blackman.

In the lawsuit, Sonos accused Google of taking advantage of its partnership with the company to use its IP without permission.

 

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