Indian Beauty Company Nykka Looks to Physical Retail Expansion to Meet Consumer Demand for Offline Sales

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“A lot of beauty is sold offline and Nykka has become such a big brand that we cannot ignore our offline channel as well as offline consumers,” she said.

Nykka may have started as an e-commerce platform, but founder and CEO Falguni Nayar is a"big believer" in physical retail and said there is demand from consumers.

Nayar also said she is optimistic because"cosmetics and beauty are those small luxuries that consumers don't cut down on so drastically."started as an e-commerce platform, founder and CEO Falguni Nayar is a"big believer" in physical retail and said there is demand from consumers.

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No one’s gonna point it out?

more a story of economic prosperity than technology

Palak notes

want to see me without a bra?

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