Sadegh Panahi Azar and Morteza Matkan of illuminAi: ‘By developing our own software, we can drive the cost down.’ Picture: Fergal Phillips
The Enterprise Ireland-backed firm was founded by Morteza Matkan, an architect who came up with the idea while completing his PhD at UCD. But the company has also developed a bigger product – a virtual, artificial window that replicates natural lightscapes – which it plans to market to corporate firms and hospitality companies.
Matkan explained that, during daylight hours, the sky is full of blue-spectrum, intense light which helps the brain produce certain hormones. At sunset, red-spectrum light helps release serotonin. But the company has ambitious plans to outflank its competitors, having developed algorithms designed to gather data and feedback from users as part of a plan to build a software service that is cheaper and more tailored than any other option on the market.
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