SMME INVESTMENT: Global giants PepsiCo and Google are investing in South Africa’s start-ups

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Two massively well-known global brands are pouring significant investment into South Africa, in moves that will empower local fintech start-ups and transform the food sector over five years.

PepsiCo launched the R600-million, five-year Kgodiso Development Fund, which is aimed at creating “shared value” solutions by building sustainable food systems that incorporate local employment opportunities, local procurement and supplier diversity.

As a starting point, R300-million has been allocated to agricultural development to assist black-owned emerging farming enterprises to upscale their businesses. “This will help transform the country’s agricultural landscape by developing a new generation of sustainable farming enterprises,” Tilo says.

The Kgodiso Development Fund is one of PepsiCo’s public interest commitments, made to the government when the company bought Pioneer Foods for R26-billion in 2020. Google for Startups Accelerator Africa programmes are organised around a virtual boot camp concept that includes seminars, one-on-one coaching sessions and peer-to-peer learning opportunities. Boot camps will take place in March, April and May.

For example, a doctor inserting a metal plate in a patient can use a lens that allows the doctor to view where the plate needs to be aligned for optimal reconstruction.

 

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