The Sassoons were once Asia’s top business dynasty

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The Sassoons ran a fabled merchant empire that could once have have claimed to be the first truly globe-spanning multinational

Save time by listening to our audio articles as you multitaskThe story begins with David Sassoon. His family were pillars of a Jewish community in Baghdad that dated to the Babylonian captivity. David, like his forebears, was treasurer to the Mamluk rulers of the province. Exactly why he fled from Dawad Pasha, a cruel potentate, is unclear; but as his grandson, Edward Sassoon, recounted, “certain it is that the place got too hot for him.” David arrived in Bombay in 1832.

Letters were the family glue, written in the Baghdadi-Jewish dialect. The author of “The Global Merchants” is not a direct descendant of these Sassoons, despite his surname. But he does read the dialect, having himself been born in Baghdad. He brings out both David’s care for his children and his strictness: he expected at least a letter a week from each remote emissary.

The family adopted new technology—they were early users of the telegraph—and diversified into shipping and insurance. A competitor encapsulated the period: “Silver and gold, silks, gums and spices, opium and cotton, wool and wheat—whatever moves over sea or land feels the hand or bears the mark of Sassoon & Co.”

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Cc: siminpatel

Pretty soon they’ll be reduced to working in barbershops

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The economist, it’s so nice you bring this characters the Sassoon tycoons, to human attention, this morons where preying on humanity for decades, with brutality and subjugation, There are many predators like them today. It is high time to be stopped

Only Vidal managed to preserve his wealth

I remember my Ronald Sassoon jeans ♥️ with great joy.

The international fascist imperialist....

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