HYBE and Bang Si-hyuk Are Transforming the Music Business—With a Little Help From BTS

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Korean supergroup BTS_twt on the power of management company hybeofficialtwt TIME100Companies

—for over $1 billion, invested over $420 million in a crypto venture, and scaled up business in Japan and the U.S. It also runs Weverse, a fan-to-artist social media app with nearly 7 million monthly users. “We are in a stage where we have expanded the boundaries of our industry itself,” Bang says.Get a print of the 2022 TIME100 Companies cover featuring BTS here

Where HYBE has differentiated itself is in investing in technology that makes it possible to stream concerts virtually and own the artist-fan relationship, from ticketing to merchandise shops to live artist broadcasts, shows, and message boards. Weverse, where fans can go for all things related to HYBE artists, is what Bang calls a “great innovation.” HYBE also recently acquired VLIVE, a tech platform that allows for live video streaming to audiences.

Mr. Bang Si-Hyuk, chairperson of HYBE, with BTS photographed at the HYBE Corp. building in Seoul, Korea on March 6.The NFT question is just one piece in Bang’s vision of a new, better-functioning business model for artists. One of the primary challenges in the global music industry is the tension between artists, labels, and streaming platforms for fractional payouts. Bang’s method of evading that minefield is to diversify HYBE artists’ income streams.

“Our company structure is so unique,” Bang says; it’s able to capture revenue from multiple points. That’s a contrast to many other labels. “The music industry is losing quite a lot in the value chain. I feel the music industry should be making a lot more money and their value as a service should be recognized more,” he says, referring to the artists’ work. “Mr. Bang and HYBE have always prioritized the essentials—the music,” says BTS member J-Hope.

 

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dooly_king BTS_twt HYBEOFFICIALtwt Perfección 😍

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BTS_twt HYBEOFFICIALtwt 2020년 1월 그래미상 이후 코로나가 시작된 지 2년이 지났습니다😷💧 코로나를 기회로 그들을 만났는데, 인생에서 가장 행복한 2년이 되어 감사하고 있습니다😳💕 코로나 날리고 내일을 즐기세요 😌💜✨ GRAMMYs GrammyAwards BTS_Butter by a legendary group BTS BTS_twt

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just_a_square BTS_twt HYBEOFFICIALtwt These captions irks me…when its supposed to be the other way around

BTS_twt HYBEOFFICIALtwt Super excited about this group!

BTS_twt HYBEOFFICIALtwt Namjoon is being generous when he said HYBE has contributed to BTS_twt success. Think it might be the other way around. Am always impressed with vlive and online streaming - it aways just works with millions on.

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BTS_twt HYBEOFFICIALtwt ---

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BTS_ARMY BTS_twt HYBEOFFICIALtwt 💜 BUTTERFUL DAYS AHEAD Listening to BTS_Butter, Billboard's Hot 100 legendary Song by BTS BTS_twt 💜

Happywithjk BTS_twt HYBEOFFICIALtwt I'm listening to the Grammy-nominated 2021 SOTY BTS_Butter by the legendary boy group BTS BTS_twt

HYBEOFFICIALtwt Thank you so much for featuring BTS!

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BTS_twt HYBEOFFICIALtwt *** NEW MUSIC *** . • Band : DARIU. • Spotify : DARIU. • Instagram : officialdariu • New Single : Starting Over. • Link for listen : • Official video on Youtube : • Available on all digital platforms. . music musik

boys boys my boys

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BTS_twt HYBEOFFICIALtwt 💥 💣 💥

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BTS_twt HYBEOFFICIALtwt 💜💜💜💜💜 Kim Taehyung BTS_twt V BTSV KimTaehyung Taehyung

BTS_twt HYBEOFFICIALtwt Russian Soldier saved the world Russia RussianSoldier war history memory

BTS_twt HYBEOFFICIALtwt All its other groups are flops. Not even making a mark in korea. The power is with BTS. Not the management company.

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BTS_twt HYBEOFFICIALtwt this_vid

BTS_EGYPT_ARMY BTS_twt HYBEOFFICIALtwt 💜💜💜💜💜💜💜💛💛💛💛💛💛💛💖💖💖💖💖💖💖💙💙💙💙💙💙💙🧡🧡🧡🧡🧡🧡🧡💗💗💗💗💗💗💗💎💎💎💎💎💎💎

BTS_twt HYBEOFFICIALtwt 💜

BTSdailyinfo BTS_twt HYBEOFFICIALtwt Omg!!!Someone please take away all the scissors from Jin!😭😭😭This hairstyle suits Jin perfectly!🥵🥺🥺🥺Jin looks so damn hot!🥵🥵🥵Jin is indeed a prince!🥺💜💜Omg!Jin’s handsomeness is breathtaking and it’s killing me!🥵❤️‍🔥❤️‍🔥❤️‍🔥I love you forever Jin!🥺💜💜 BTSJIN JIN WWHJIN

BTSdailyinfo BTS_twt HYBEOFFICIALtwt BTS ARE TRULY LEGENDS!!! 💜💜💜💜💜 So happy and proud of them!!! 💜💜💜💜💜 Love you forever BTS!!! ❤️❤️❤️❤️❤️ ARMY & BTS Forever!!! 💜💜💜💜💜 BTS paved the way!!! 🥺🥺🥺💜💜💜💜💜 BTS BTSPavedTheWay

BTS_twt HYBEOFFICIALtwt 💜

92fuzzy92 BTS_twt HYBEOFFICIALtwt Power of HYBE and BTS is undeniable (and with a little help from Army right behind them).

BTS_twt HYBEOFFICIALtwt BTS WORLD DOMINATION BTS PAVED THE WAY BTS PRINCES OF GLOBAL POP Keep streaming BTS_Butter and other BTS songs in all music platforms! BTS_twt

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BTS_twt HYBEOFFICIALtwt Os maiooress 💜

ZER0XBLACK BTS_twt HYBEOFFICIALtwt Namjoon and jin so handsome 😍❤️

kookook22 BTS_twt HYBEOFFICIALtwt These are 7 of the most amazing gentlemen

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BTS_twt HYBEOFFICIALtwt Children gonna be Parallel

BTS_twt HYBEOFFICIALtwt BTS WORLD DOMINATION BTS PAVED THE WAY BTS THE PRINCES OF POP BTS THE PRINCES OF GLOBAL POP Keep listening to the Grammy nominated song BTS_Butter by global icons BTS BTS_twt

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BTS_twt HYBEOFFICIALtwt PRINCES OF GLOBAL POP

BTS_twt HYBEOFFICIALtwt Tak, doskonale Was rozumiem dlaczego akurat te fragmenty wybraliście 😉😍💜💜

BTSdailyinfo BTS_twt HYBEOFFICIALtwt Can you guess the level hard?!

BTS_twt HYBEOFFICIALtwt Jimin is so handsome

BTS_twt HYBEOFFICIALtwt World domination right here 🤲🏼

BTS_twt HYBEOFFICIALtwt Listen to BTS_Butter The Record Breaking song by BTS The Global Superstars BTS_twt

BTS_twt HYBEOFFICIALtwt I'm so so proud of BTS and love music of them.

BTS_twt HYBEOFFICIALtwt Congrats to BTS_twt ,well deserved 👏👏👏 BTS PAVED THE WAY BTS THE PRINCES OF POP BTS THE PRINCES OF GLOBAL POP

BTS_twt HYBEOFFICIALtwt PRINCES OF GLOBAL POP

BTS_twt HYBEOFFICIALtwt that's right! 'Korean Supergroup'✅ not Kp0p🥴 The power they holds as they freakin' should! KINGS!!👑🔥 BTS WORLD DOMINATION BTS PAVED THE WAY BTS THE PRINCES OF POP BTS THE PRINCES OF GLOBAL POP Listen to the multi-awarded song BTS_Butter by BTS BTS_twt 2021 SOTY.

PRINCES OF GLOBAL POP

ZER0XBLACK BTS_twt HYBEOFFICIALtwt so proud

BTSdailyinfo BTS_twt HYBEOFFICIALtwt SaveVidBot

ZER0XBLACK BTS_twt HYBEOFFICIALtwt the power they hold♡

ZER0XBLACK BTS_twt HYBEOFFICIALtwt the min yoongi ,!&&÷

dSUGA_1993 BTS_twt HYBEOFFICIALtwt So Proud of Them! 👏👏👏👏👏👏👏

BTS_twt HYBEOFFICIALtwt David Beckham's house was raided here are details

BTS_twt HYBEOFFICIALtwt

BTS_twt HYBEOFFICIALtwt mums be like:

BTS_twt HYBEOFFICIALtwt IM SOO PROUD OF THEM

BTS_twt HYBEOFFICIALtwt The power they holds!!💜💜💜💜😍😍😍😍🔥🔥🔥🔥😌😌😌😌

BTS_twt HYBEOFFICIALtwt yep that's the biggest and most down to earth boy group 3

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HYBE's Bang Si-Hyuk Explains His Vision For the Company Behind BTSAs Chairman of HYBE, the South-Korea-based talent agency and technology company behind supergroup BTS, Bang Si-Hyuk is known for his canny strategies and vision. BTS_twt The most handsome charming PRINCE JIMIN🤴👼 DESNEY PRINCE🤴,DREAM BOY 🥰 FAIRYTALE PRINCE 🤴👼JIMIN 🤴👼💜❤️💛 ParkJimin BTSJIMIN JIMINOSTisComing BTS_twt BTS 💜💜 BTS_twt Also, i didnt think that BangPD would address the nft debacle since that received a LOT of backlash from fans,,, im glad that he and the company are taking things seriously to understand those concerns and hopefully they proceed in a smart fashion 😌
Source: TIME - 🏆 93. / 53 Read more »

HYBE's Bang Si-Hyuk Explains His Vision For the Company Behind BTSAs Chairman of HYBE, the South-Korea-based talent agency and technology company behind supergroup BTS, Bang Si-Hyuk is known for his canny strategies and vision. BTS_twt The most handsome charming PRINCE JIMIN🤴👼 DESNEY PRINCE🤴,DREAM BOY 🥰 FAIRYTALE PRINCE 🤴👼JIMIN 🤴👼💜❤️💛 ParkJimin BTSJIMIN JIMINOSTisComing BTS_twt BTS 💜💜 BTS_twt Also, i didnt think that BangPD would address the nft debacle since that received a LOT of backlash from fans,,, im glad that he and the company are taking things seriously to understand those concerns and hopefully they proceed in a smart fashion 😌
Source: TIME - 🏆 93. / 53 Read more »