Michael Marker: Little Cottonwood Canyon ski resorts need to mind their own business

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It is up to the resorts, not the taxpayers, to ease traffic congestion on the mountain, writes Michael Marker, who serves on the board of Friends of Little Cottonwood Canyon.

Motorists have trouble driving in Little Cottonwood Canyon during a storm on Friday, November 29, 2019.These last few weekends we experienced some of the 12-plus congested traffic days in Little Cottonwood Canyon . Uphill traffic was slow on one snowless morning. By 11 a.m., Snowbird’s lots were full, cars parking on both sides of the highway. While Snowbird was a mess, Alta, with its reserved parking, still had open space.

Most skiers want first tracks and to stay late to maximize their experience. Briefly, that’s the problem: How to accommodate the morning “starting gun” and the afternoon “flush.” Solving it is a business problem, and it is Snowbird and Alta’s business problem. Take this example: Chick-fil-A’s drive-through popularity in Sugar House has contributed to blocked access to neighboring businesses and backed up traffic onto 2100 South. In a recent community meeting, Chick-fil-A didn’t ask the community to solve their growth problem. They promised to fix it. They pledged to invest in business changes to correct the situation. They will solve their own problem.

Redesign inefficient, disconnected parking lots for better space utilization and management. Snowbird would find square/rectangle lots are more efficient and can be managed more effectively. It may also be time to consider multi-level parking structures.

 

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