Don Jazzy — the Nigerian producer and CEO of Mavin Records, one of the biggest labels in Africa — started his music career the way many others did: in church. Born Michael Collins Ajereh, he began by playing the drums for his local church in the mid 90s and then eventually joined the choir as his repertoire grew to include other instruments.. “I always had a good ear for sound, always willing to learn. I became really good at my church.
“Armed with our knowledge and exposure to the quality of equipment used in the UK already, and inspired by our home and our people, we started Mo’Hits in 2004,” Don Jazzy says. “The rest, they say, is history.” “I won’t say I have a single particular recipe for relevance. However, the first thing you must recognize as a player in any industry is the fact that everything changes,” he shares. “This is a dynamic space. Everything is constantly evolving. As a person who wants to stay relevant, you must also learn to adapt and evolve. Your personality and role must be flexible and adaptable enough to thrive even as the scene shifts.
All of this makes working and investing in the music industry that much more difficult, requiring executives like Don Jazzy to work three times harder to get things done and build a foundation for the music industry. For people like Don Jazzy, streaming and the rise of the Internet might be the best thing to have happened to the African music industry.
When it comes to identifying hitmakers, the rulebook is a little different: “You look out for talent and a willingness to work and learn. You also look at how commercially viable the person is. Do they have a unique selling point? What makes them different from the other guy, you know? You look at their story. Self-belief is also important. Most upcoming artists will build a community.
DONJAZZY
DONJAZZY Too much talent in one person ‘Jazz of music'.
DONJAZZY BABA is doing well ❤️ God 🙏 continue blessing him for us
DONJAZZY The biggest lesson from this interview “To stay relevant for a long time, you must cultivate a beginner’s mindset.”
DONJAZZY The leading vibe Afro beat
DONJAZZY Who read it to the end?
DONJAZZY The man I desperately want to shake 🤝
tivo_gram DONJAZZY Love this man
DONJAZZY Great
DONJAZZY Don jazzy has been in the game for so long and enriching lives with better dealls and great artist
DONJAZZY Massive and nice!! Nobody go talk about this one now but if na made in ojuelegba yhen yhen yhen all of them go pack eagles come full everywhere with rubbish talk
DONJAZZY Mad 🔥🔥
DONJAZZY Ifb
DONJAZZY Be mindful of the word usage here. Afrobeats and not Afrobeat. Scheming...
DONJAZZY I’m a Mavin MavinActivated in me since I left college 😊
DONJAZZY I learnt alot from this article! Don baba j don tey for this game🤞 Real genius 🥳
DONJAZZY It can't be anybody else.
DONJAZZY I read the Article, I must say you can’t Mention Afrobeats without mentioning DONJAZZY you’re truly a Pillar and Source of Growth in the Industry 🏆❤️❤️❤️
DONJAZZY “Being a hitmaker requires talent, tons of hard work, constant learning, passion, a solid support system, strategy, and luck” - Don Jazzy 📌📌📌
DONJAZZY Afro beat to the next level🔥🔥🔥
DONJAZZY Nice one✅✅✅
DONJAZZY Don Jazzy retired but couldn't stop giving us hits from his squad. A King 🤞
DONJAZZY DONJAZZY sign me naw I am good 😞
DONJAZZY
DONJAZZY Don jazzy is Big
DONJAZZY My Don❤️❤️❤️ a king I Stan📌📌 DONJAZZY booboo❤️❤️
DONJAZZY Afrobeat to the world 🌎🌍 music NewMusic DONJAZZY
DONJAZZY Don jazzy, d love 4 u is crazy...take this again❤️❤️❤️❤️❤️
AYOMIPOSITAIWO1 DONJAZZY DONJAZZY
DONJAZZY Jazzy 🔥🔥🔥🔥 When it comes to production
DONJAZZY We taking over
DONJAZZY afrobeat to the world 🙌🏿🔥
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