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New shopping habits seen roiling FMCG industry - BusinessWorld Online

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The fast-moving consumer goods (FMCG) industry needs to consider how the pandemic has transformed shopping habits, according to data and consulting firm Kantar. READ:

Kantar Philippines Worldpanel Expert Solutions Director Ledz Lim said in a virtual briefing on Thursday that FMCG companies need to adapt to the new consumer emphasis on value for money, e-commerce and sustainability.

Kantar also noted that e-commerce will continue to grow, particularly as an avenue for selling personal care products. Kantar said the return to face-to-face classes will also boost FMCG categories that saw little action during the virtual classes era.

 

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