Media mogul Rupert Murdoch is pinning his hopes of a successful return to the British TV news market on the star power of his former tabloid editor Piers Morgan and the professional provocateur’s ability to create worldwide controversy.
The company shelved plans to create an outlet from scratch in April last year, with Rebekah Brooks, the chief executive of News UK, telling staff it was “not commercially viable” and the future instead lay in streaming services rather than traditional live broadcast channels. Both the pandemic and the recent war in Ukraine have sent TV news audiences soaring in Britain, which has led to commercial station ITV extending its early evening bulletin to one hour. Both Sky News and the BBC have also added more news panel shows to the daily line-ups.
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