How this Winnipeg business (literally) planted a path to profitability

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A diversified export strategy put Botanical Paperworks on a growth trajectory for its seed-embedded handmade paper

is focused on keeping up with demand as orders surge for its wedding and other special-occasion stationery, along with product lines that include cosmetic packaging, Ms. Reimer-Epp says. “We’re seeing growth everywhere now.”

Although the U.S. was a key, growing market, Botanical Paperworks still sought to boost its export game about five years ago when it enrolled in a new exporter accelerator program run by World Trade Centre Winnipeg, a global network of more than 300 organizations that help small companies enter new markets.

“So, let’s say they want to go to the U.S. We review their plan, and they meet with our expert partners to validate their strategy.”

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